:root{
  --paper:#FAF8FC;
  --paper-2:#F5F1FA;
  --ink:#0B0713;
  --body:#4B4357;
  --muted:#625A70;
  --line:#DDD5E8;
  --violet:#6D28D9;
  --violet-dark:#4C1D95;
  --pink:#C21878;
  --pink-bright:#E0399B;
  --blue:#2563EB;
  --cyan:#087F8C;
  --serif:"EB Garamond",Garamond,"Times New Roman",serif;
  --sans:Inter,system-ui,-apple-system,"Segoe UI",sans-serif;
  --shadow:0 22px 70px rgba(76,29,149,.16),0 5px 22px rgba(37,99,235,.08);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);line-height:1.55;overflow-x:hidden}
a{color:inherit}
button,input,textarea,select{font:inherit}
img{display:block;max-width:100%}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip-link{position:fixed;left:18px;top:12px;z-index:1000;transform:translateY(-150%);background:var(--ink);color:#fff;padding:10px 14px;border-radius:8px;text-decoration:none}
.skip-link:focus{transform:none}
.site-grid{position:fixed;inset:0;pointer-events:none;z-index:-2;background:
  radial-gradient(circle at 12% 18%,rgba(147,197,253,.24),transparent 32%),
  radial-gradient(circle at 84% 12%,rgba(249,168,212,.20),transparent 30%),
  radial-gradient(circle at 50% 65%,rgba(167,139,250,.18),transparent 37%),
  linear-gradient(rgba(77,61,94,.055) 1px,transparent 1px),
  linear-gradient(90deg,rgba(77,61,94,.055) 1px,transparent 1px);
  background-size:auto,auto,auto,96px 96px,96px 96px;
  mask-image:linear-gradient(to right,transparent 0,#000 7%,#000 93%,transparent 100%)}
.shell{width:min(1240px,calc(100% - 40px));margin-inline:auto}
.eyebrow,.micro-label{font-size:.72rem;font-weight:800;letter-spacing:.17em;text-transform:uppercase;color:var(--violet)}
h1,h2,h3{font-family:var(--serif);font-weight:500;letter-spacing:-.02em}
h1{font-size:clamp(3rem,6.5vw,6.5rem);line-height:.98;margin:16px 0 0;max-width:870px}
h1 em{color:var(--violet);font-weight:500}
h2{font-size:clamp(2.3rem,4.8vw,4.6rem);line-height:1.02;margin:10px 0 0}
h3{font-size:clamp(2rem,3.7vw,3.7rem);line-height:1.02;margin:6px 0 0}
p{color:var(--body)}

.site-header{position:sticky;top:0;z-index:50;height:76px;display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:28px;padding:0 max(28px,calc((100vw - 1360px)/2));background:rgba(250,248,252,.88);border-bottom:1px solid rgba(221,213,232,.86);backdrop-filter:blur(18px)}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;min-width:max-content}
.brand-mark{height:34px;width:auto;display:block}
.brand-copy{display:flex;flex-direction:column;line-height:1.05;text-transform:uppercase;letter-spacing:.17em}
.brand-copy strong{font-family:var(--serif);font-size:1rem;font-weight:600}
.brand-copy small{margin-top:5px;font-size:.54rem;color:var(--muted);font-weight:700}
.site-nav{display:flex;align-items:center;justify-content:center;gap:34px;font-size:.75rem;font-weight:800;letter-spacing:.09em;text-transform:uppercase}
.site-nav>a,.nav-services>button{border:0;background:none;text-decoration:none;color:var(--ink);padding:12px 0;cursor:pointer}
.site-nav>a:hover,.nav-services>button:hover,.site-nav .active{color:var(--violet)}
.nav-services{position:relative}
.services-menu{position:absolute;top:calc(100% + 8px);left:50%;min-width:210px;transform:translate(-50%,10px);padding:10px;background:rgba(250,248,252,.98);border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow);opacity:0;visibility:hidden;transition:.2s ease}
.services-menu.open{opacity:1;visibility:visible;transform:translate(-50%,0)}
.services-menu a{display:block;padding:11px 13px;border-radius:8px;text-decoration:none;font-size:.74rem}
.services-menu a:hover{background:#F0EAF8}
.header-cta,.button{display:inline-flex;align-items:center;justify-content:center;gap:12px;border-radius:999px;text-decoration:none;font-weight:800}
.header-cta{padding:13px 22px;color:#fff;background:linear-gradient(100deg,#5B21B6,#C21878);box-shadow:0 12px 28px rgba(109,40,217,.28);font-size:.75rem;text-transform:uppercase;letter-spacing:.06em}
.menu-button{display:none;width:46px;height:46px;border:0;border-radius:50%;background:var(--ink);padding:12px;cursor:pointer}
.menu-button span:not(.sr-only){display:block;height:2px;background:#fff;margin:4px 0}

.hero{min-height:calc(100vh - 76px);display:grid;grid-template-columns:minmax(0,1.05fr) minmax(380px,.85fr);align-items:center;gap:56px;padding-block:58px 44px}
.hero-notes{align-self:stretch;display:flex;flex-direction:column;justify-content:center;gap:90px;font-size:.67rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.hero-notes span{position:relative;padding-top:15px}
.hero-notes span::before{content:"";position:absolute;left:0;top:0;width:34px;height:2px;background:var(--violet)}
.hero-copy{position:relative;z-index:2}
.attribution{margin:14px 0 0;color:var(--muted);font-size:.86rem}
.hero-lede{max-width:660px;font-size:clamp(1.05rem,1.5vw,1.28rem);margin:26px 0 0}
.hero-actions{display:flex;align-items:center;gap:28px;margin-top:30px;flex-wrap:wrap}
.button{padding:15px 24px}
.button-primary{color:#fff;background:linear-gradient(100deg,#5B21B6,#C21878);box-shadow:0 13px 34px rgba(109,40,217,.24)}
.text-link{color:var(--violet-dark);font-weight:800;text-underline-offset:8px;text-decoration-thickness:1px}
.terms-line{margin-top:24px;color:var(--muted);font-size:.76rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase}
.hero-knot{margin:0;position:relative;align-self:center}
.hero-knot img{width:100%;mix-blend-mode:multiply;filter:drop-shadow(0 28px 24px rgba(91,33,182,.20));animation:knotFloat 8s ease-in-out infinite}
.hero-knot figcaption{max-width:310px;margin:-4px auto 0;text-align:center;color:var(--muted);font-size:.75rem;letter-spacing:.08em;text-transform:uppercase}
@keyframes knotFloat{0%,100%{transform:translateY(0) rotate(-2deg)}50%{transform:translateY(-10px) rotate(2deg)}}

.walk-section{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:rgba(255,255,255,.34)}
.walk-heading{display:grid;grid-template-columns:1.15fr .85fr;gap:70px;padding-top:86px}
.walk-heading h2{font-size:clamp(2.6rem,4.6vw,4.8rem);max-width:740px}
.walk-heading>p{font-size:1.04rem;max-width:470px;align-self:end}
.walk{display:grid;grid-template-columns:minmax(360px,.9fr) minmax(0,1fr);gap:70px;align-items:start;padding-bottom:70px}
.loop-sticky{position:sticky;top:76px;height:calc(100vh - 76px);display:flex;align-items:center;justify-content:center;flex-direction:column}
.loop-frame{width:100%;max-width:580px;aspect-ratio:1}
.loop-caption{margin-top:-32px;color:var(--muted);font-size:.74rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase}
.stage{min-height:79vh;display:flex;flex-direction:column;justify-content:center;padding:58px 0;opacity:.3;transform:translateY(16px);transition:opacity .5s ease,transform .5s ease}
.stage.on{opacity:1;transform:none}
.stage-number{font-family:var(--serif);font-size:1.05rem;color:var(--violet);font-weight:700;letter-spacing:.08em}
.breaks{margin-top:30px;padding:4px 0 4px 20px;border-left:3px solid var(--pink)}
.breaks .micro-label{color:var(--pink)}
.breaks p{margin:7px 0 0;font-size:clamp(1.12rem,1.6vw,1.35rem);font-weight:650;color:var(--ink);max-width:640px}
.does{margin-top:26px}
.does .micro-label{color:var(--muted)}
.does ul{margin:11px 0 0;padding-left:20px;color:var(--body);font-size:1rem;max-width:650px}
.does li+li{margin-top:7px}

.evidence{display:grid;grid-template-columns:1.05fr .92fr 1fr;border-bottom:1px solid var(--line)}
.evidence-panel{padding:78px 36px 76px;border-right:1px solid var(--line)}
.evidence-panel:first-child{padding-left:0}
.evidence-panel:last-child{border-right:0;padding-right:0}
.questions ol{counter-reset:q;list-style:none;margin:24px 0 0;padding:0}
.questions li{counter-increment:q;position:relative;padding-left:52px;color:var(--ink);font-weight:650}
.questions li+li{margin-top:22px}
.questions li::before{content:"0" counter(q);position:absolute;left:0;top:0;color:var(--violet);font-weight:800}
.research>p{margin-top:24px}
.research-number{display:block;margin-top:28px;color:var(--violet);font-size:clamp(2.5rem,4vw,4.4rem);line-height:.95}
.research-number span{font-size:.55em}
.research h3{font-family:var(--sans);font-size:1.05rem;line-height:1.35;font-weight:800;letter-spacing:0;margin-top:14px}
/* Two markup patterns exist in the wild: software.html uses div>span, while
   marketing.html and web.html use ul>li. Style both, kill the list bullets, and
   suppress the .questions counter, which otherwise stamps 01, 02, 03 onto every
   chip because those two chip lists sit inside a .questions section. */
.chip-list{display:flex;flex-wrap:wrap;gap:10px;margin-top:25px;list-style:none;padding-left:0}
.chip-list span,.chip-list li{padding:10px 14px;border:1px solid #CFC6DB;border-radius:999px;background:rgba(255,255,255,.74);font-weight:700;font-size:.83rem;color:var(--ink)}
.chip-list li{position:static;display:block}
.questions .chip-list li::before{content:none}

.demo{display:grid;grid-template-columns:.7fr 1.3fr;gap:54px;align-items:center;padding-block:100px;border-bottom:1px solid var(--line)}
.status-chip{display:inline-block;border-radius:999px;padding:8px 12px;margin-bottom:22px;background:#EEE7F8;color:var(--violet-dark);font-size:.69rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase}
.demo-copy h2{font-size:clamp(3rem,5vw,5rem)}
.demo-copy p{max-width:510px;font-size:1.04rem}
.demo-note{font-size:.78rem!important;color:var(--muted)}
.demo-frame-wrap{overflow:hidden;border:1px solid #CFC6DB;border-radius:22px;background:#fff;box-shadow:var(--shadow)}
.browser-bar{height:46px;display:flex;align-items:center;gap:7px;padding:0 14px;border-bottom:1px solid var(--line);background:#F7F3FA;font-size:.68rem;color:var(--muted)}
.browser-dot{width:8px;height:8px;border-radius:50%;background:#D2CADB}
.browser-address{margin-left:8px;flex:1;padding:6px 12px;border-radius:999px;background:#fff;border:1px solid #E4DEEA}
.concept-label{font-weight:800;color:var(--violet-dark);text-transform:uppercase;letter-spacing:.08em}
.demo-frame-wrap iframe{display:block;width:100%;height:670px;border:0;background:#fff}

.ownership{display:grid;grid-template-columns:1.25fr .65fr .72fr .72fr;gap:0;padding-block:86px;border-bottom:1px solid var(--line)}
.ownership>*{padding:0 32px;border-right:1px solid var(--line)}
.ownership>*:first-child{padding-left:0}
.ownership>*:last-child{border-right:0;padding-right:0}
.ownership-copy h2{font-size:clamp(2.8rem,4vw,4.4rem)}
.price-card .price{display:block;color:var(--violet);font-family:var(--serif);font-size:clamp(2.8rem,4vw,4.2rem);line-height:1}
.price-card strong{display:block;margin-top:11px;font-size:.9rem;text-transform:uppercase;letter-spacing:.08em}
.price-card p,.ownership-terms p{font-size:.88rem}
.featured .price{color:var(--pink)}
.ownership-terms p{margin:0;padding:11px 0;border-bottom:1px solid var(--line);color:var(--ink);font-weight:700}

.closing{display:flex;justify-content:space-between;align-items:center;gap:50px;padding-block:105px}
.closing>div{max-width:810px}
.closing p{font-size:1.05rem;max-width:650px}
.site-footer{display:flex;justify-content:space-between;gap:30px;padding-block:24px;border-top:1px solid var(--line);color:var(--muted);font-size:.78rem}
.site-footer a{color:var(--ink)}

.reveal{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.22,1,.36,1),transform .8s cubic-bezier(.22,1,.36,1)}
.reveal.visible{opacity:1;transform:none}

@media(max-width:1080px){
  .site-nav{gap:18px}.header-cta{padding:12px 16px}
  .hero{grid-template-columns:1fr 420px}.hero-notes{display:none}
  .walk{gap:30px}.evidence-panel{padding-inline:24px}
  .ownership{grid-template-columns:1fr 1fr}.ownership>*{border-right:0;border-bottom:1px solid var(--line);padding:30px}.ownership>*:nth-child(odd){border-right:1px solid var(--line)}
}
@media(max-width:820px){
  .site-header{height:68px;padding:0 18px;grid-template-columns:auto auto 1fr}.menu-button{display:block;justify-self:end}.header-cta{display:none}
  .site-nav{position:fixed;left:12px;right:12px;top:78px;display:none;flex-direction:column;align-items:stretch;gap:0;padding:18px;background:rgba(250,248,252,.98);border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow)}
  .site-nav.open{display:flex}.site-nav>a,.nav-services>button{display:block;width:100%;text-align:left;padding:13px}
  .services-menu{position:static;transform:none!important;box-shadow:none;margin:0 0 8px;display:none;opacity:1;visibility:visible;background:#F4EFF8}.services-menu.open{display:block}
  .hero{min-height:auto;grid-template-columns:1fr;padding-block:64px 48px}.hero-copy{order:1}.hero-knot{order:2;max-width:520px;margin-inline:auto}h1{font-size:clamp(3rem,14vw,5.6rem)}
  .walk-heading{grid-template-columns:1fr;gap:20px;padding-top:64px}.walk{grid-template-columns:1fr;gap:0}.loop-sticky{height:46vh;top:68px;z-index:4;background:linear-gradient(180deg,var(--paper) 78%,rgba(250,248,252,0));pointer-events:none}.loop-frame{max-width:310px}.loop-caption{margin-top:-18px}
  .stage{min-height:auto;padding:44px 0;opacity:1;transform:none}.evidence{grid-template-columns:1fr}.evidence-panel,.evidence-panel:first-child,.evidence-panel:last-child{padding:52px 0;border-right:0;border-bottom:1px solid var(--line)}
  .demo{grid-template-columns:1fr;padding-block:72px}.demo-frame-wrap iframe{height:580px}.ownership{grid-template-columns:1fr}.ownership>*{border-right:0!important;padding:34px 0;border-bottom:1px solid var(--line)}.closing{align-items:flex-start;flex-direction:column}.site-footer{flex-direction:column}
}
@media(max-width:520px){
  .shell{width:min(100% - 28px,1240px)}.brand-copy strong{font-size:.86rem}.brand-copy small{font-size:.47rem}.brand-mark{height:30px;width:auto}
  .hero{padding-top:46px}.hero-actions{align-items:stretch;flex-direction:column}.button{width:100%}.text-link{text-align:center}
  .walk-heading h2{font-size:2.55rem}.loop-sticky{height:42vh}.loop-frame{max-width:275px}.demo-frame-wrap iframe{height:510px}.browser-address{display:none}.concept-label{margin-left:auto;font-size:.58rem}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}.hero-knot img{animation:none}.reveal,.stage{opacity:1;transform:none;transition:none}
}

/* ---- footer, expanded ---- */
.site-footer{display:block;padding-block:56px 34px;border-top:1px solid rgba(11,7,19,.1)}
.footer-top{display:grid;grid-template-columns:minmax(0,1.5fr) repeat(3,minmax(0,1fr));gap:36px;padding-bottom:34px}
.footer-brand strong{display:block;font-family:'EB Garamond',Garamond,serif;font-size:1.28rem;font-weight:500}
.footer-brand p{margin:.6rem 0 0;color:#4A4256;font-size:.92rem;line-height:1.55;max-width:34ch}
.footer-nav{display:flex;flex-direction:column;gap:9px}
.footer-nav .micro-label{margin-bottom:3px}
.footer-nav a{color:#3B3448;text-decoration:none;font-size:.95rem;transition:color .22s ease,transform .22s ease}
.footer-nav a:hover{color:#5B21B6;transform:translateX(2px)}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;
  padding-top:22px;border-top:1px solid rgba(11,7,19,.08);font-size:.82rem;color:#5D5568}
.footer-legal{display:flex;align-items:center;gap:10px}
.footer-legal a{color:#5D5568;text-decoration:none;border-bottom:1px solid rgba(11,7,19,.18)}
.footer-legal a:hover{color:#5B21B6;border-bottom-color:#5B21B6}
@media (max-width:820px){
  .footer-top{grid-template-columns:1fr 1fr;gap:28px}
  .footer-brand{grid-column:1 / -1}
  .footer-bottom{flex-direction:column;align-items:flex-start;gap:10px}
}

/* ---- Services dropdown ---- */
.nav-services{position:relative}
.nav-services > button{
  display:inline-flex;align-items:center;gap:7px;
  font:inherit;font-size:.78rem;font-weight:800;letter-spacing:.13em;text-transform:uppercase;
  color:#0B0713;background:none;border:0;padding:0;cursor:pointer;line-height:inherit}
.nav-services > button:hover{color:#5B21B6}
.nav-services .caret{width:10px;height:6px;transition:transform .28s cubic-bezier(.22,1,.36,1);flex:0 0 auto}
.nav-services > button[aria-expanded="true"]{color:#5B21B6}
.nav-services > button[aria-expanded="true"] .caret{transform:rotate(180deg)}

.services-menu{
  position:absolute;top:calc(100% + 14px);left:50%;transform:translateX(-50%) translateY(-6px);
  display:flex;flex-direction:column;min-width:210px;padding:10px;gap:2px;
  background:#fff;border:1px solid rgba(11,7,19,.09);border-radius:16px;
  box-shadow:0 22px 54px rgba(11,7,19,.14);
  opacity:0;visibility:hidden;pointer-events:none;
  transition:opacity .24s ease,transform .24s cubic-bezier(.22,1,.36,1),visibility .24s}
.services-menu.open{opacity:1;visibility:visible;pointer-events:auto;transform:translateX(-50%) translateY(0)}
.services-menu a{
  padding:9px 12px;border-radius:10px;text-decoration:none;color:#3B3448;
  font-size:.88rem;font-weight:600;letter-spacing:0;text-transform:none;
  transition:background-color .18s ease,color .18s ease}
.services-menu a:hover{background:rgba(124,58,237,.08);color:#5B21B6}
.services-menu a.active{color:#5B21B6;background:rgba(124,58,237,.08)}
/* The Loop sits first and is the odd one out, so it gets a rule under it. */
.services-menu a:first-child{border-bottom:1px solid rgba(11,7,19,.08);border-radius:10px 10px 0 0;margin-bottom:4px;padding-bottom:11px}

@media (max-width:900px){
  .services-menu{position:static;transform:none;opacity:1;visibility:visible;pointer-events:auto;
    box-shadow:none;border:0;background:none;padding:0 0 0 14px;min-width:0;display:none}
  .services-menu.open{display:flex;transform:none}
}

/* A closing or clarifying paragraph under a section. It used to borrow
   .demo-note, which is a .78rem !important footnote built for captions on the
   demos page, so real copy rendered at two thirds the size of the paragraphs
   around it. This is a note, not a caption: quieter than body copy, still
   comfortably readable. */
.section-note{margin-top:30px;max-width:70ch;font-size:.95rem;line-height:1.6;color:var(--muted)}